business writing consulting
Portfolio
Below is a selection of my projects. I take pride in partnering with clients to shape a voice that is true to their brand and represents their business clearly and honestly.
Digital Brochure
Design and copywriting for this digital brochure for a financial services company that needed to showcase its products to prospective clients.
Thought-leadership ghostwriting
Thought-leadership ghostwriting for a CEO and his team, including regularly published articles for Forbes Council and a biweekly thought-leadership campaign aimed to set the company apart as a group of industry experts.
Infographics
Infographics I have created for thought leadership articles and LinkedIn posts.
Case Study
A case study to be distributed internally by the HR Director of a global logistics company, encouraging sector leaders to invest in executive coaching after the service had been successful for their eCommerce team.
The case study aided in clinching a deal with another leader less than a week after distribution.
*Company name has been changed to maintain anonymity.
Business Writing Course
Created, designed, and facilitated a 1/2 day business writing and communications course for two groups of senior-level employees at a global mining company. This included pillars of business writing as well as pain points experienced by this specific group of professionals.
Lead Magnet Campaign
The goal of this campaign was to drive organic traffic and create cold leads for an organization that gets most of its new clients through referrals. Includes a white paper, email campaign, social content, and landing page content.
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Medium Publications
My articles on Medium have been published by Better Marketing, A Parent is Born, and The Good Men Project.
Coaching Playbook
The first of a series of solution playbooks aimed at pitching business and life coaching to prospective clients. The 8x8 brochure details the major differentiators and highlights of the product in a concise format.
Capabilities Brochure
A deep-dive into the solutions for an executive coaching and leadership firm as part of a larger capabilities brochure that acts as a stand-alone piece to leave with prospective clients. Print and digital.
